Brand Platform
Waters Meet Foundation* supports BIPOC, 2SLGBTQIA+, disabled, low-income, and rural communities to realize their own state of thriving
Brand Position
From Waters Meet Foundation vantage point:
Waters Meet Foundation is an enduring partner who walks alongside communities toward their vision for a healthier, equitable future.
From community-member vantage point:
Waters Meet Foundation is an enduring partner who walks alongside my community toward our vision for a healthier, equitable future.
Brand Attributes
These are the key elements and qualities that contribute to fostering trust around our brand position and promise and help to define who we are.
Brand Personality
When audiences engage with our verbal, written, and visual communications our brand personality should shine through in a way that audiences feel they can believe that “Yes, this is an organization that supports communities to find their own state of thriving,” and “Yes, this is an enduring partner who walks alongside my community toward our vision for a healthier, equitable future.”
Humble
Genuine
Welcoming
Collaborative
Creative
Brave
Brand Identity
Name Guidelines
Always
spell out Waters Meet as two words.
Always
spell out the name:
Waters Meet Foundation.
Always
include the first usage as the full name “Waters Meet Foundation,” with subsequent uses spelled out as “Waters Meet.” Do not use acronyms.
Never
We are WatersMeet Foundation.
Never
The Waters Meet Foundation is committed to deepening its relationships across community.
Never
WMF’s work and goals are now rooted in flowing with communities. We’ve been moving and adjusting to where the opportunities and needs are.
Primary Logo with Tagline
Logo Variations
Monochrome
Use when color isn’t possible.
Reversed
Use on dark backgrounds.
Logo without Tagline
Use when the design already features a lot of text or many visual elements.
Brand Colors
Palette
Our brand colors reflect our ties to the Inland Northwest and reflect the image of confluence that captures our identity and mission.
Accessible Color Combinations
Please use the following guide to ensure that our brand colors are only used in combinations that are accessible and legible for all.
